Training
Three modules. Your sermon. Your people.
Strategy nobody can run is a document. Training exists so the plan survives us leaving — which is the Empowerment edge applied to our own business model.
Every module is built on material you can read on this site before you book anything. Nothing here is a secret method.
The curriculum
The same three modules, whatever the format. They run in this order because each one needs the last: you cannot build the week until you know which edge you are working, and you cannot hand it to anyone until it exists.
The room runs the EDGE assessment together — honestly, which is the hard part. Four questions, one per edge, and the weakest one wins. Most teams arrive certain their problem is reach and leave knowing it is empowerment: one person carrying everything, capping the other three.
You leave with One edge named, with the reason written down and agreed in the room.
Read the material first — The EDGE framework →Not a demo of someone else's church. Bring last Sunday's message and we take it apart live — the three moments worth clipping, the study a group leader opens instead of writing, the days that carry it into the week. Your team watches one sermon become twelve outputs, using their own material.
You leave with One real week of content, built in the room, plus the workflow that made it.
Read the material first — The twelve outputs →The part churches skip. A pipeline nobody runs is a document, so the last module trains the volunteers and staff who will carry it — using the BLESS practices, because they are relational moves rather than technical ones and they work for people who would never call themselves evangelists.
You leave with Named people, each with one specific job and one room they are already in.
Read the material first — BLESS, digitally → “so we bring our own sermon,
not somebody else’s example?”
That is the whole point of module two. A demo of another church's week teaches admiration. Your own sermon, taken apart in front of you, teaches a workflow.
What is true every time
Your sermon, your platforms, your people, your church management system. We do not train on a sample church, because the translation back to your own is where most training quietly fails.
Not notes. A named edge, a built week, and a list of people with jobs. If a session ends and the only artefact is enthusiasm, it did not work.
That is the Empowerment edge applied to our own business model. The point is a team that can repeat this next quarter, not a dependency.
Formats
The content is the same; what changes is how much room there is between the modules for real work to happen.
One focused session with your staff and key volunteers, in person or online. Usually all three modules, compressed.
Staff team, 5–15 people
The three modules across separate sessions, with real work happening between them — so module two arrives after the assessment has actually changed something.
Staff plus the volunteers who will run it
The same material taught to several churches at once. Cheaper per church, and the debrief across churches is often the most valuable hour.
A denomination, network or group of churches
Questions
Hands-on sessions that take a church team from “we should do something digital” to a working plan they can run. Here it is three modules: find your weakest edge, build a week of content from your own sermon, and equip the people who will actually do it.
Whoever will still be doing this in six months. That usually means the staff member who owns communications, one or two pastors who can make decisions, and the volunteers who already live in the platforms. A room of only senior staff produces a plan nobody runs.
No. The pipeline taught in module two is designed to run on about an hour a week with no new staff and no new budget. If it needed a full-time hire we would not teach it.
Either. Online works well for the assessment and the pipeline build; in person is better for a network day, where the value is as much in churches hearing each other as in the material.
One edge named with the reasoning behind it, one real week of content built from your own sermon, and a list of named people each holding one specific job. Three artefacts, not a slide deck.
It gets scoped on the first call, because a single workshop for one staff team and a network day for twelve churches are not the same job. That call is free and is not a sales call.
Tell us who would be in the room and what your team already runs. Thirty minutes, no deck, and you will leave knowing whether training is even the right thing to buy.
